Marketing Manager (798)

Join a leading name in the industry, renowned for its commitment to innovation, customer satisfaction, and quality excellence, as the Head of Sales & Marketing. This pivotal role offers the opportunity to shape the strategic direction of sales and marketing efforts, driving performance and growth while fostering a positive, high-performing team culture. With a focus on delivering impactful marketing initiatives, managing digital and offline strategies, and building brand recognition, this position is perfect for a dynamic, results-oriented leader eager to make a significant impact in a fast-paced, collaborative environment.

Main purpose of the role:
Responsible for leading the Sales & Marketing Team to drive performance, through motivating and managing individuals effectively. Have a Sales & Marketing plan that includes the strategy for improving current routes to market and creating opportunities for new ones in line with the annual operating plan (AOP).

Scope of the role:
The role will see interaction between numerous stakeholders, departments, agencies, and other external bodies at all levels. The incumbent should be confident presenting & influencing at all levels.

Primary Objectives:

• Manage the digital agency to ensure value for money and delivery of KPIs
• Manage marketing activities both on and offline
• Ensure legal compliance of all digital and other marketing communication
• Manage all marketing materials in the office and in customer premises
• Set up & manage/implement all roadshows, expositions, meetings, and conferences as required
• Control the marketing budget across the Residential Division and ensure ROI is monitored and managed
• Focus on attracting new customers to the websites, resulting in positive sales results

Primary measures of effectiveness:

• Digital KPIs inclusive of, but not limited to: Clicks, CPC, Leads, Conversions, cost per lead, cost per sale, AOV & dropout rates
• ROI of offline marketing spend with YOY improvements
• Improvement of SEO activity on both websites, monitoring CTR and CTA
• Promotional effectiveness in volume & margin KPIs
• Build brand recognition with measured benefits
• Ensure marketing spend is within budget

Secondary objectives:

• Create a marketing calendar
• Create sales flyers for trade customers as required
• Create and manage samples for the sales team & trade customers
• Manage projects as required
• Manage social media corporate feeds
• Set up and run a photography studio to capture and manage a digital catalogue
• Monitor and manage customer reviews
• Manage copywriting for external & internal publications online & offline
• Provide market analysis to the senior management team
• Ensure reports are completed and communicated as per requirements
• Apply people management skills to create a positive team culture within the department

Qualifications - Skills - Experience required for the role:

• Marketing qualification or related field - degree level preferred but not essential
• Proficient in MS Office
• CRM experience such as MS Dynamics
• Proficient in analytics tools - such as Google Analytics
• Highly literate and numerate

Direct reports:
Marketing Team

Key Relationships:

• Maintain a close relationship with the Operations team to understand production and capacity considerations, as well as an understanding of engineering and quality aspects of product development
• Internal interfaces will include the Customer Service Team, Commercial Finance, Sales, and collaboration across various channels as required

Any other relevant information:

• Based in Luton
• A new team to be created
• Trade & B2C experience advantageous
• Experience in Home Improvements / Building products an advantage
• A full driving license
• A natural team player, with a positive and energetic style
• Highly resourceful and collaborative team-player with strong people skills and the ability to build relationships with all stakeholders
• Confident negotiation, communication, organizational, and leadership skills
• Strong commercial orientation and a solid level of business acumen
• A strategic and forward thinker who actively seeks opportunities and proposes ideas and solutions
• Strong ability to work independently & remotely with travel as needed
• Computer literate (Word, Excel, PPT)

Company Values:

• PROTECTING PEOPLE: We pride ourselves on having an impeccable safety culture. We constantly strive to improve our practices to protect all personnel. We actively encourage reporting of near misses, assisting in the prevention of future accidents.
• CUSTOMER FIRST: Our customer's success is our goal. We work for and with them to identify and deliver solutions that exceed expectations. We stay with them for the total life cycle of our products and services and ensure the safety of end-users and our people.
• MOVING FORWARD: We are energized by the drive for continuous improvement. We anticipate and adapt to changing requirements and constantly seek ways to work smarter. We welcome new ideas with an open mind.
• PERFORMANCE PROMISE: We keep our promises. We drive new ideas to realization with speed and an obsession for customer-driven quality. We thrive on challenges and take pride in our "can do" attitude.
• TOGETHERNESS & TRUST: We can win only by working together. We encourage participation, and we share information and ideas. We trust and respect each other and recognize good performance. Our behavior is characterized by the highest ethical standards.

The above is not an exhaustive list, and the job holder may be required to perform (on a temporary or permanent basis) other related or unrelated tasks that reasonably fall within their capability and/or responsibility.